MYTHOS · Drop 01 · Lookbook
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Issue 01 · SS 2025

MYTHOS

Photographed in Paris, May 2025. Two pieces, two registers, one drop.

Issue01 SeasonSS 2025 PhotographyHBLR Studio Pieces02
Serenity Campaign
01 · Serenity Roman · Cupid
Statement of Intent

"Mythology in streetwear is well-trodden. Done without specificity it reads as decoration. We chose two traditions: Roman intimacy. Greek ambition. Two emotional registers that don't agree."

Serenity garment study
Piece 01 — Roman

Serenity.

Cupid in classical engraving, held by a heavy Blackletter wordmark. Typography carries the weight, the figure carries the feeling.

Serenity Front Serenity Back
02 · Serenity — Front · Back Drop 01
Folio Break

"The contrast between Roman intimacy and Greek ambition is the concept. The garments carry that contrast without explaining it."

Griffin Campaign
03 · Griffin Greek · Freedom
Piece 02 — Greek

Griffin.

The griffin rendered with atmospheric depth — smoke at the edges, light breaking through the wings. The phrase beneath isn't decoration: it's identity.

Griffin garment study
Griffin Design Griffin Back Print
04 · Griffin — Design · Back Print Drop 01
Closing Note

"The typography does the work of modernising. The illustration does the work of grounding. Neither piece explains itself — and neither needs to."

End of Folio · MYTHOS Drop 01

Two pieces. Limited run.

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