005 · Album Visual Package · '24
The SinsI Prayed For
Design & ArtworkBrand Strategy
A new hip-hop artist came to HBLR for the full visual package for his album "The Sins I Prayed For": front and back covers, merch, and the visual assets that carry the release across social media.
A three-color system anchors the record. Dark Brown #3E3933, Cardinal Brown #A4221A, Dark Grey #C0B8B7. Red carries the tension, brown grounds it, grey lets it breathe.
After the front and back covers were approved, we proceeded to create the designs for the merchandise.
These are the assets that ride the release across platforms: Spotify, Apple Music, YouTube, Instagram. They're the moment of activation: the scroll-stopping post, the playlist art, the proof on every feed that the album just went live. Designed to match the cover system so every surface a listener lands on reads as one record.
The final step was to create digital assets, such as banners and "Out Now" videos, to promote the project on social media and various platforms.
Cover artwork, vinyl, merch and digital assets, all built from one visual system. The release held its cohesion from start to finish. Everything that left the studio matched, from the t-shirt back to the Spotify banner. That's what a release needs before drop day: one identity that holds together from the artwork to the merch to the feed.