Every project has a moment when people first see it · a release, an event, an opening, a drop. Art direction at HBLR is about making that moment work: the references, the hierarchy, the type, and the system behind everything that follows.
For a full album package, the visual system on the cover carried through vinyl, merch, and the entire digital campaign · Spotify banners, Out Now videos, social cuts. For a festival identity, the same logic ran from the street poster to the wristband to the tee the morning after. Whether it's a record, a night or a new menu, the idea is the same: build the visual system once, then make it work everywhere.
Single assets are welcome. But if the scope includes a campaign, designing it together is how the project reads as one thing everywhere.
- Cover & release artwork · print-ready and streaming-ready
- Posters & key art · events, launches, openings
- Packaging, menus & printed matter
- Merch · tees, stickers, packaging
- Campaign assets · banners, social cuts, announcement videos, press kit
What kinds of projects do you take on for this service?
Music releases (cover art, vinyl, merch, campaign assets), event and festival identities, launch and opening campaigns for brands and places, and editorial art direction. If the project needs a visual system that can carry from one format to another, it fits.
How fast can you deliver?
Concepts in days, not weeks. The full timeline depends on scope · a single asset moves faster than a full campaign. Release, launch and event deadlines are normal here, and they're planned around from the start.
Do I own the files?
Yes. Source files are yours · every format ready, from streaming thumbnails to print-resolution artwork. No lock-in.
Can you extend an existing visual direction instead of starting from zero?
Yes. We can work within an existing system or build a new one. Either way the direction gets locked together before production, so nothing lands as a surprise.